4 Ways to Attract New Website Visitors Today
Right now, people have more unrestricted access to information, entertainment, and other content than at any other time in history.While that is great for people looking to be informed, educated or entertained, it can present a challenge for online marketers seeking to capture the biggest possible audience.
That’s because there’s simply more competition for your target audience than ever before. So if the content you are using to attract visitors to your pages isn’t interesting, cutting-edge and exciting, you are going to have a difficult time getting people to visit or stay on your pages once they land there.
1. Would You Be Interested In Your Content?
A good starting point in determining whether the content you are providing is vital and engaging for your target audience is to consider whether you would be interested in your pages if you were an outside visitor looking for content within your target audience.
Why would you be drawn to your web pages? What are you offering your visitors that they can’t get anywhere else? How are you communicating with your core audience that the content you offer is unique, entertaining and engaging?
Think about these questions and then identify the areas where you are failing to live up to your own standards. Those are the areas you should then focus on repairing.
2. Be Controversial … But Not TOO Controversial!
If you want to attract eyeballs, you need to have something to say. Choose topics within your audience that are “hot button” issues. Visitors arrive on your pages with their own opinions, but if you have something relevant and insightful to say about a current event or a controversial issue within your niche, they are going to want to hear it.
Yet you should temper your words so that you don’t go too far, otherwise, you risk turning your visitors off. Stay away from extreme views or radical arguments. You can and should take a stand based on your beliefs, experience, and knowledge, but avoid giving theimpression that you are close-minded or fanatical.
Visitors to your pages want to feel as if they are engaging in a conversation, not listening to a diatribe or monologue. Invite others to share their thoughts and let them know you value what they have to say. That way they will be more likely to return to your pages later.
3. Sex Sells
There’s no way around it: Sex sells, it’s simply the way we are hard-wired as humans. We are attracted to anything that turns us on or stimulates our sexual curiosity.
Obviously, this is something that successful marketers have known about since the beginning of time – or at least the beginning of advertising. If you want to attract more visitors to your pages, look for ways to ratchet up the sex appeal – even if your subject matter doesn’t ordinarily lend itself to being sexualized.
Sexy images are also always a huge draw, especially when they are used tastefully. Consider what your core audience wants, then give it to them.
4. Mimic the Most Popular Sites in Your Audience
With Internet marketing, there’s usually no reason to reinvent the wheel. Conduct a little research to determine what the most successful marketers in your niche are doing, then steal their best ideas and make them your own.
Obviously, you don’t want to plagiarize or do anything unethical. But you can discover the most successful themes and topics and put your own spin on them in order to capture more visitors. Observe market forces to recognize what the public wants, then provide them with it.
One of the biggest benefits of the Internet is its global scale and universal timeliness. Whatever niche you are working in, there are certain to be hundreds – if not thousands – of other people competing for the same audience you are targeting.
By giving your visitors content that you would find interesting, focusing on hot-button issues that fans of your niche have strong opinions about, injecting sex appeal whenever and wherever possible, and stealing the best ideas from the most successful marketers in your niche, you can choose topics that draw more visitors to your website.
For years, article marketing has been a free and straightforward way to get new visitors coming to your squeeze page and opting into your email list.
You may have heard article marketing is dead. Well, it isn’t…the process is just different now than it was in the late 90’s and early 2000’s.
What Has Changed
It used to be that people could scratch out a lame article and submit it in as many article directories as humanly possible and get lots of backlinks to help your website get ranked and discovered through Google Searches.
Nowadays, article marketing ALONE has lost a little steam because Google does not give the same weight to content found in article directories like EzineArticles.com.
But, people are still reading articles there every single day. Some of them will find and read yours, see your link at the end, click it, and go to your website directly as a result.
Your Article Marketing Cheat Sheet
Submitting your articles involves the following steps:
Step 1: Decide what to write. Find out what your prospects are interested in from keyword research and from your own interactions with subscribers and customers on the phone and via social media. Make a list of topics and pick one to cover.
Step 2: Write the article. I’ll show you how to produce quality articles further down.
Step 3: Add your resource/bio box and insert a link. There’s a space at the end of each article where you can tell people who you are and what you do, as well as give them a link to click on if they want to find out more.
Here are two crucial tips for writing the bio box. The first is to tell people exactly what they will get by clicking on the link you provide (such as the free report or video they will get if they opt into your squeeze page).
The second tip is to take the last paragraph of the article and put it in the bio box instead, so people will not stop reading. Make the resource box look like part of the article, and people will at least be sure to read what’s in it. Both of these tips will lead more readers to click your link and visit your website (which is a requirement if they’re going to subscribe to your list).
Step 4: Create an account with EzineArticles.com. They will ask for your name, email, password, a photograph, and a short bio/description of who you are and what you’re an expert in.
Step 5: Post the article. Once you’re set up with an account, it’s time to post articles one at a time.
How to Mass-Produce Quality Articles
If you have 2 hours dedicated to writing articles, how many would you rather have when you’re finished—one, two, four, or even more?
The more you have, the better, as long as you don’t compromise on quality. This is because each article acts as a hands-free salesperson, out there on the internetprospectingin your behalf.
So the more articles you can produce, the better! The secret to doing this is to use some productivity hacks that help you produce more content quickly.
One strategy is having a template for your articles. For example, if you want a 500-600 word article, all it usually takes is:
An introduction paragraph telling the reader what they will learn,
Three to five main points to make (one point per paragraph), and
A conclusion paragraph reminding them of what they learned and what it will do for them.
By working quickly and following this formula, you can knock out an informative and interesting article in 30 minutes—even 20 minutes with practice!
Another strategy is to record yourself talking on a subject and quickly transcribe it into articles. This works especially well if you are better at speaking than you are at writing. You can even do it in your car on the way to work!
Or, if you record videos, you can post them on Youtube with a link to your website for even more traffic;)
This is cutting-edge article marketing in a nutshell. You can ignore most of the things you read aboutit, because times have changed and most of what’s been written is obsolete.
Apply this and begin submitting articles regularly, and you will see an increase in traffic and subscribers if you stick with it over time.
Also, if you don’t feel like taking the time to write and submit articles, I have a unique program where my traffic-generation team that will get qualified leads for you. To learn the 21 simple steps to making your first $1,000 online, even if you have no computer skills whatsoever, click here for details.
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